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Best SEO Tools of 2020: Free and Paid Search Engine Optimization Software

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Best SEO Tools of 2020: Free and Paid Search Engine Optimization Software

It takes time to become an SEO expert. If you are just starting out, optimizing your content and website to cater to SEO requirements is quite daunting. You will have to struggle with including the right keywords, writing the best meta descriptions, making proper headings, and adding backlinks. That’s where SEO tools come in! For more information please visit the search engine optimization company in Calgary
You will be glad to know that there are plenty of SEO tools that can come handy. While some offer a daily analysis of your reach and engagement, others help find important, relevant keywords and domains. Having all the best SEO tools at hand can largely ease your optimization journey.
Top Free and Paid SEO Tools of 2020
Read on to find out the best free and paid SEO tools of 2020!
1. Google Search Console
What can be better than having Google’s own insights for improvement? With Google Search Console, newbies can get started with SEO right away. It is ideal for beginners and new website owners. Offering quick and easy access to some of the most significant metrics, it provides valuable information at every about every performance metric.
It comes with a bunch of user-friendly tools to study the traffic, assesses performance, and find out potential problems that can be bad for your progress, say spammy backlinks.
It is important to note here that this top SEO tool is great for large-sized blogs and websites as well. It can handle a huge amount of information.
2. SEMrush SEO Toolkit
With the SEMrush toolkit, you get all the essentials tools to look into your website’s SEO performance. Some significant ones include:
• Keyword research tool
• Traffic analytics
• Domain overview
• On-page SEO checker
The keyword research tool helps find out the most significant keywords you should include in your content. Traffic analytics tool studies bounce rates and compare your traffic to your competitors’. Domain overview offers a comprehensive analysis of your competitor’s SEO strategy.
However, you must know that the free version only allows access to the basic tools. For advanced SEO tools, you will have to sign up for the Pro version coming at $99.95 per month.
3. Ahrefs
If you want to get your hands on the best website crawler tool, Ahrefs is definitely the answer. It is popular for its keyword research, but with its Site Audit feature, you can get the best SEO analysis for your website.
Another great thing about Ahrefs is that it highlights all the potential areas that require improvement. So if your URLs are not right or headlines, Ahrefs lets you know right away. This makes improvements easier and ensures higher ranking.
Also, you can look into your competitor’s backlinks. This lets you know where you should start out.
4. KWFinder
If you are solely looking for a SEO keyword tool, KWFinder stands atop. Using this tool, you can find the best long-tail keywords that have a lower level of competition. Here, you can get the best keywords for your content.
In addition to that, it offers analysis reports on SERP, which helps you track your ranking in SERPs based on your site’s performance. It can also analyze a single metric to study the improvement and its effect on your ranking.
Even if all of this does not help, you have tons of keywords to include for better ranking. Avoid stuffing, though; the new algorithm is intelligent enough to notice that.
5. Moz
Moz is a complete SEO software that experts use for better SEO in 2020. It has ranked among the top and popular SEO tools this year. What makes Moz stand out is its regular updates that go by changing Google algorithms every now and then.
Moz is an SEO powerhouse. It features all the critical tools to find keywords, study your performance, and make improvements as highlighted. With their free MozBar toolset, you can look into your metrics no matter what page you are browsing.
With MozPro, the paid version, you get unlimited access to tools and SEO services.
6. Answer The Public
Here comes the best free SEO tool if you face challenges finding what to write about. Answer the Public helps you find related topics in your niche that people are regularly searching for. With this tool, you can produce content with the right keywords and directly target higher ranking.
All you have to do is insert your niche related keywords. It offers tons of corresponding questions, phrases, and long-tail keywords to create your content around. This comes handy if you have anyone else writing the content for you. Simply download the list and send them!
7. SpyFu
If you are looking forward to detailed SEO analysis, SpyFu is the most amazing SEO tool on the internet. While its Premium version is exceptionally amazing, SEO experts have acknowledged and appreciated the set of free features it offers.
If you are a beginner, stick to the free version until you actually need the premium one. SpyFu allows you to view how many times a keyword has been recently searched, how difficult it is to rank for a specific keyword. It also lets you know your competitors’ performance – traffic, keywords, monthly clicks, ads, etc.
All in all, SpyFu can be your success path to optimization!
8. Google Trends
The Google Trends tool has been around for quite a while, but people have recently realized its significance for SEO. It provides all the valuable information for a keyword. In addition to that, it offers great insights into current, popular trends regarding a topic.
This is especially great for local businesses as you can search for keywords in a specific area and number of related queries, etc.
Verdict
With a wide variety of SEO tools available out there, it might be difficult to choose the one. However, make sure you look into what a tool has to offer before picking it for your SEO needs. Once you do, stick to a few tools, and it will definitely help improve.
Having a lot of tools at hand only messes it up!

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